Whether it is for health, environment or animal welfare, there is no question about the rise of veganism. Google trends suggests that interest in the search term 'vegan' has quadrupled in the last 6 years. So why the sudden surge in people choosing a plant-based lifestyle?
Read MoreIf you look around the shops, internet and on magazines, bold marketing campaigns for the best and quickest way to get lean. Thermogenic supplements, pharmaceuticals, weight loss centres, diets, expedited fat loss/transformation programs and even television shows (eg: The Biggest Loser) that further accentuate this quick fix mentality. Question is how sustainable are these 'transformations'?
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